As the use of social media marketing spreads out, more companies are starting to exploit it. A number of businesses are currently starting to recognize the leverage of online tools in setting up a community wherein their potential clients can mingle – the crucial groundwork of social media marketing. On the other hand, the current query amongst these businesses is “what must we do now?”For companies that may have already created online communities and possess a certain familiarity on how to make an online presence, the next step to be done would be to use social media marketing advanced tactics.These social media marketing advanced tactics are strategies that go beyond the standard social media presence. Prior to carrying on with the utilization of advanced tactics, you have to make sure that your business has already understood the basic ideas about social marketing, has crucial comprehension on online marketing, and has a familiarity with drawing the attention of prospects. Once you have fulfilled all of these conditions, you may now use all or any of the following social media marketing advanced tactics:1. Take Advantage of MultimediaMultimedia is an efficient strategy to capture the attention of prospects because of the fact that the web is broadly utilized by people nowadays in looking for photos or videos of products that they would like to purchase. What’s good about this strategy is that it is not difficult to carry out, and has been proven to be competent, among other social media marketing advanced tactics.Show images of your goods, as well as your workers. By doing so, you may gain your customers’ trust and provide them the assurance that they can avail of your products safely. Video clips are very much effective as well, seeing that they could make your prospective customers feel important, and you can even make use of videos to construct powerful online communities in social networking sites. Furthermore, videos also let consumers have a comprehensive knowledge of the concepts in relation to your products – superior to any well-written piece of writing.2. Mix Online and Offline MarketingWhile many users utilize the web, there are still a few who depend on offline advertisements to learn more about products. By merging online and offline advertising, you could reach more prospective customers.You may do this by putting your site or online community’s URL on your flyers, posters, and other offline advertising means. With this tactic, you can cause your community to grow, and even earn the trust of more prospective customers.3. Personalization of Messages on Social Networking WebsitesSocial networking websites let you achieve a certain kind of bond with your potential clients, but it’s quite repugnant if the updates you post are the same for EACH social networking site. The fact is that prospects would not like reading posts that apparently appear to be programmed. So whenever you update your Facebook, Twitter, Tumblr, or any alike social networking site, remember to customize your messages, and make it sound like you’re directly speaking to your followers. Also make sure that the message you post on one social media website doesn’t relay the exact similar message as what you posted on another.4. Directories and ListingsThis is probably among the primary social media marketing advanced tactics considering that it is normally the technique that can earn you a lot of customers. It is important that you post your company on online directories so that prospects can discover it without much trouble. Furthermore, if you have an outlet or place they can go to, don’t forget to add it to online maps such as Google’s and Yahoo’s.5. Promos and ContestsSocial media marketing doesn’t stop at making your online community develop. A strong connection with your clients is an important step in making your community grow. A great technique to reinforce the connection between your business and clients is to hold contests. Doing so will make you get AND keep your prospects’ interest by connecting them through enjoyable activities. Discounts and promos solely given to them is also an effective technique to make them believe that being a member of your community is worth it. This social media marketing advanced tactic is certain to turn prospects into actual buyers.Social media marketing is more than building a presence for your business. It involves making your online community grow and be productive. The said social media marketing advanced tactics will surely help you make your marketing more successful and your sales develop.For more information regarding advanced social media marketing tactics, please refer to my author bio below.
Social media seems to be everywhere this year. Facebook is rarely out of the mainstream media and marketing publications are constantly referring to the ever increasing percentage of budget being moved to social media. With all of this activity it is worth taking a step back and thinking about what social media really is, how it may look in the future and what it may mean for your company.The world of the social web is currently dominated by a few brands. Most of us have heard of YouTube, Twitter and Facebook but the other big players are Ning, LinkedIn and Foursquare.The important thing to remember is that each of these brands are just that – brands, and like any brand they are designed to cater to a certain niche to meet a specific need: Facebook connects friend and family together, YouTube helps people communicate via video, LinkedIn connects business professionals together and Foursquare allows users to tell their friends where they are at any given moment.As with any successful product or service the people behind these brand names spotted a need and developed a solution to it. They then went about working out how to generate revenue. As they are able to generate a huge amount of data about each user (age, gender, place of work, where they live, things they like, people they know and so on) the most obvious move was to provide highly targeted advertising. Facebook is the brand that has managed to do this the best. It is still early days and there will more experimentation and innovation that will inevitably lead to headlines and huge investments.While all of this has been fascinating to observe it really doesn’t answer the question “what is social media?”. In much the same way that one cannot understand the entirety of the motor industry by looking at Toyota social media cannot be defined by the market leaders.Social networking is the convergence of technology and the desire for people to be connected. In an age where people are increasingly feeling isolated, social media has managed to connect people with old friends, complete strangers and interest groups (or said another way “market segments”) in way that any other technology that came before has been unable to do. We humans are essentially tribal animals and social media has allowed us to gather into these new ‘location free tribes’ incredibly fast. What’s more the users of social media like it and want more.The march of social media is now unstoppable. There have been times this year where the amount of time spent on Facebook eclipsed the time spent on Google. This competition is only going to intensify. Facebook recently released some new tools to extend it’s reach and influence over the whole of the web.Social media is now becoming more than a marketing experiment. By the end of the year the majority of big name companies will be looking at how social media can be directly integrated into their brand strategy. It will be the core of any new digital strategy.In may ways the age of the “website” is over. People may still go to your site but they expect information to be tailored for them and available on the social media platform of their choosing and on any device that connects to the web. Expect this trend to intensify. The more you can utilise your social media presence the better. It is even now possible to embed e-commerce and other web based applications directly into Facebook. So most brands need to start thinking about their websites as databases that organise and distribute information and features to specific groups within the world of social media.In the end the development of social media is being driven by an old saying: knowledge is power and the person with the most data wins. Each social brand-name earns it’s money from collecting and analysing data. And they are not too keen on sharing all of that information. There is obviously a huge amount of data that brands can obtain from the many social monitoring tools currently available. But this is still not a complete picture. If you really want to know what is going on you need to devise ways to generate and own your own data. This is not always an easy thing to do if you are used to thinking about campaigns and short term goals. If you take a longer term view it is possible to generate massive amounts of data relevant and specific to your brand, your competition and your product category.There is still plenty of room for companies to use social media in smarter ways and develop methods to generate valuable insights. If you move quick enough you might even be able to turn those insights into profit before your competition has had a chance to catch up.